Do you remember those super-comfy clothes which you'd buy if only you could find them again? JUODA VARNA believes in timeless design, emotional connection and slow fashion thus each garment is designed to be the one.

Sign or coincidence, JUODA VARNA was born in Juodkrante in August 2020. Back then, the name was a little different but the idea to design black-colored clothes only spread lightning fast in the minds of four people. One saw it as a way of self-realization. It was fun for the other one to laugh from their love for the black color. The third one wanted to change the world while the forth thought they had a good time and that's all it's going to be. 

The idea which appeared at the right time on the right mind became a local business that promotes harmony and sustainability. A black-clothing only brand was born in Lithuania with the goal of helping to dress comfy and stylish.

JV